Paying excessive or insincere complements to win favour is not a new thing for human being and it does exist everywhere and in every culture or society, but in India we can witness the Chamcha culture (flattery) flourishing more than any thing else.

We know it very well that how the people occupying the important and key positions are surrounded by the flatterers (chamchas) all the time. We can hear the slogan shouting by local supporters (or local party men or chamchas) of a political party whenever a big leader or someone holding a position in the party, arrives in that locality or town or place.

These chamchas try to outsmart the others in shouting “Zindabad (long live)” after the name of their leader. This slogan shouting for a particular leader or party is not at all a token of respect to the person or party concerned, it is an expression of flattery in the form of loyalty and an effort to extract some possible benefit with the help of that leader or party.

Chamchas are like wise rewarded with the different kind of benefits ranging from - the ministerial berths, chairmanship or headship of undertakings, transfers and postings and so on - to the medium and small financial benefits.

Chamchas (flatterers) are not only found in the politics, they are in every place and department. The heads of the institutions, university vice chancellors and college principals, local M.Ps and M.L.As, District authorities, the authorities of any department and concern who have the power to distribute benefits by favour, are all surrounded by chamchas and flatterers.

These chamchas (flatterers) are not good at work nor they like to work but they have an exceptional potential to win favour of their bosses by bowing down in deceptive respect and uttering sweet words in the praise of their bosses that they like to listen.

There is a big race to welcome a new coming boss by the subordinates in the hope of some long term or short term advantage or favour. When a new person takes charge as a head of any department or ministry, there is a change in the lists of loyalists too. The old chamchas are replaced by the new ones on the basis of their affinity to the new boss.

The flattery in politics is very peculiar in India. The chamchas can go to any extent in order to execute the diktats of their masters. They can beat and kill some one as Shekhar Tiwari did to Engineer Manoj Gupta, or burn the houses of the opponents of their boss(as happened to Rita Bahuguna).

I do not think that the slogan shouting like in India can be witnessed anywhere in the world except few developing nations.Like wise, the institution of chamchas is very peculiar to our country perhaps rarely found anywhere on the globe in this form.